Why You Should Pay For Content

Hiring freelancers, contractual writers or a team of writers and paying them for content has become more than just a trend. Millions of online posts, blog entries and all types of content being published across the world are written by writers who are paid to do the job by their clients. Whether you have a website, blog or wish to run a general online resource of information, paying for content is constructive and beneficial.

Hiring freelancers, contractual writers or a team of writers and paying them for content has become more than just a trend. Millions of online posts, blog entries and all types of content being published across the world are written by writers who are paid to do the job by their clients. Whether you have a website, blog or wish to run a general online resource of information, paying for content is a constructive and beneficial thing to do.

Here are four reasons why you should pay for content and hire professional writers.

Unique Writing Style

Writers have a distinct style of writing and unless it is extremely common, each writer’s style would be unique. In all likelihood a writer’s style would certainly be different to yours. This offers a much needed variety on the contents that you are looking forward to publish online. Furthermore, if you are not a writer then it would always be desirable to hire one and pay for content.

An Expert Take On A Topic

Every writer has expertise on certain domains. Some may be experts in technology while others in alternate health. It is quite possible to have writers with experience in all domains unless it is applied physics. Professional writers learn and create content on their acquired knowledge. This makes the content relevant, factual and also hard hitting. Many bloggers use experts to create content for their product reviews or affiliate marketing articles. This is because of the relevance and factually correct information that a writer comes up with. Furthermore, writers generally are more acquainted with current affairs and all the latest developments around the world. This makes them more informed on a given topic than someone who doesn’t write regularly.

Literary Value

Writers would have a certain level of literary skills. While not everyone would be looking for a bombardment of vocabulary that is least relatable for the common audience, some level of literary excellence is always desirable. Content should not always read like a comment posted on social networks or just a tacit personal opinion.

More Effective

Some writers have experience with sales oriented content while many are good with cross promotion or indirect appraisals. Persuasion, convincing tone or reporting undertones are all some of the qualities of different writers. Your content will have an objective and a professional writer would be able to create an effective content that makes an impact.

Later, I will review various sources that I use frequently to find quality freelance writers. Options vary wildly from “cheap & quick” gigs to “expensive but high quality” work. Ultimately, your chosen source will be dictated both by your budget and the quality of the work expected.

 

Why You Shouldn’t Pay For Content

In a world of theives and online aliases, it is important to stand for the basic principles for which you hold any other brick and mortar business. Sure, these business offshore clothing manufacturing to low cost countries (such as China or India), but you understand that the employees within the business are properly compensated for their time, have the proper insurance programs, etc. Likewise, a successful (and honest) web blogger should hold themselves to similar standards. Cutting corners and taking a short cut here or there may save you some time in the short run, but there may be consequences to these actions.

Businesses and professionals have always hired writers for content. With the growth of PayPal and “pay for action” sites, bloggers have started to join the fray. The practice is so extensive that many web bloggers do not post ANY new content written by them. Especially prevelant in the affiliate marketing niche, paid promotions for product reviews, SEO content, blog entries and even Facebooks fans themselves can be purchased for just a few bucks. So, you may ask, what’s the problem with that?

In a world of theives and online aliases, it is important to stand for the basic principles for which you hold any other brick and mortar business. Sure, these business offshore clothing manufacturing to low cost countries (such as China or India), but you understand that the employees within the business are properly compensated for their time, have the proper insurance programs, etc. Likewise, a successful (and honest) web blogger should hold themselves to similar standards. Cutting corners and taking a short cut here or there may save you some time in the short run, but there may be consequences to these actions.

Copyright Issues

Writers who are hired to create content are required to relinquish any copyright of the content. They cannot claim the content to be theirs and can also not use them anywhere else. While this may be an ideal scenario, a writer who is paid pennies on the dollar to create an article is likely unconserned about a few slices of stolen content. While there are several reputable sites that offer protection services against such schemes (such as Copyscape), there are very few options to ensure that the content you have paid for is not used by the writer somewhere else or has not been copyrighted by the writer in the first place. Worse yet, writers may perhaps cut and paste the content in several versions to “spin” the content for use elsewhere.

Plagiarism

Plagiarism is rampant in every art form, and writing is certainly no exception. While Copyscape and similar tools check for plagiarism, many people do not use such resources as the expenses often outweight the perceived risk of infringement. Furthermore, plagiarism is not defined as merely a resemblance of words lined up adjacent to each other, but rather applies to stolen ideas as well. Online plagarism prevention tools only look at the mechanical aspects of writing, such as the placement of words and sentences, but cannot search deeper for meaning behind these phrases. There is simply no way to guarantee original content meaning and relevance without writing it yourself!

Spun Content

Writers can easily pick an already published article, steal parts of it (or lift directly) and then spin the content, such that a simple reworded article is presented to you with the same raw content. This can be done so seamlessly that even human intervention may not be able to pick the similarities or prove the reality. Services such as Article Spinner are often used by online “writters”, check for odd sounding phrases to isolate a potentially spun article. While nearly everyone will make grammatical mistakes, 3-4 issues in a single article may reveal an underlying issue with the contnet.

Poor Quality / Style

Often writers come up with poor quality but this is more of a specific problem than a general issue. If you can manage to hire a good writer then quality will never be a concern. However, style variance will always exist between two writers. A writer cannot have the content created in the same way as you would have done it, if you had created the article yourself. The only way to foll-proof a certain style on your website or blog, is to write it yourself!

If there is a single, concise lesson I’ve leared in this life, it is this: “you get what you pay for”.

How have you seen similar results in your online (or offline) business?