Businesses and professionals have always hired writers for content. With the growth of PayPal and “pay for action” sites, bloggers have started to join the fray. The practice is so extensive that many web bloggers do not post ANY new content written by them. Especially prevelant in the affiliate marketing niche, paid promotions for product reviews, SEO content, blog entries and even Facebooks fans themselves can be purchased for just a few bucks. So, you may ask, what’s the problem with that?
In a world of theives and online aliases, it is important to stand for the basic principles for which you hold any other brick and mortar business. Sure, these business offshore clothing manufacturing to low cost countries (such as China or India), but you understand that the employees within the business are properly compensated for their time, have the proper insurance programs, etc. Likewise, a successful (and honest) web blogger should hold themselves to similar standards. Cutting corners and taking a short cut here or there may save you some time in the short run, but there may be consequences to these actions.
Writers who are hired to create content are required to relinquish any copyright of the content. They cannot claim the content to be theirs and can also not use them anywhere else. While this may be an ideal scenario, a writer who is paid pennies on the dollar to create an article is likely unconserned about a few slices of stolen content. While there are several reputable sites that offer protection services against such schemes (such as Copyscape), there are very few options to ensure that the content you have paid for is not used by the writer somewhere else or has not been copyrighted by the writer in the first place. Worse yet, writers may perhaps cut and paste the content in several versions to “spin” the content for use elsewhere.
Plagiarism is rampant in every art form, and writing is certainly no exception. While Copyscape and similar tools check for plagiarism, many people do not use such resources as the expenses often outweight the perceived risk of infringement. Furthermore, plagiarism is not defined as merely a resemblance of words lined up adjacent to each other, but rather applies to stolen ideas as well. Online plagarism prevention tools only look at the mechanical aspects of writing, such as the placement of words and sentences, but cannot search deeper for meaning behind these phrases. There is simply no way to guarantee original content meaning and relevance without writing it yourself!
Writers can easily pick an already published article, steal parts of it (or lift directly) and then spin the content, such that a simple reworded article is presented to you with the same raw content. This can be done so seamlessly that even human intervention may not be able to pick the similarities or prove the reality. Services such as Article Spinner are often used by online “writters”, check for odd sounding phrases to isolate a potentially spun article. While nearly everyone will make grammatical mistakes, 3-4 issues in a single article may reveal an underlying issue with the contnet.
Poor Quality / Style
Often writers come up with poor quality but this is more of a specific problem than a general issue. If you can manage to hire a good writer then quality will never be a concern. However, style variance will always exist between two writers. A writer cannot have the content created in the same way as you would have done it, if you had created the article yourself. The only way to foll-proof a certain style on your website or blog, is to write it yourself!
If there is a single, concise lesson I’ve leared in this life, it is this: “you get what you pay for”.
How have you seen similar results in your online (or offline) business?